Licensed agency L-GD02116Guangzhou, China
LEGAL

Privacy Policy

How we collect, use, share and protect your personal information when you enquire, book or travel with us. Last updated: 1 November 2026.

WHO WE ARE

Who we are

Guangzhou MEIAN International Travel Agency Co., Ltd. (“MEIAN”, “we”, “us”) is a travel agency licensed by the competent Chinese authorities under Travel Business Licence No. L-GD02116. Our registered office is Broadcasting Business Hall Office Area, Compound No.81, Xianlie Middle Road, Yuexiu District, Guangzhou, Guangdong, China.

This policy explains how we handle personal information when you use www.gzmeian.cn, contact us, or book a journey. For the purposes of the PRC Personal Information Protection Law (PIPL) and, where applicable, the EU General Data Protection Regulation (GDPR), MEIAN is the controller of the information described here.

WHAT WE COLLECT

Information we collect

Enquiries. Name, email address, telephone or WeChat number, travel dates, party composition, destinations, and any preferences or constraints you choose to share.

Bookings. Passenger names as shown in passports, passport number, nationality, date of birth, gender where required by a supplier, contact details, emergency contact, and information needed for visas, hotels, transport, guides and insurance.

Payments. Payment method and transaction records. Card payments are processed by licensed payment providers; we do not store full card numbers.

Communications. Emails, messages, enquiry-form content and chat transcripts, including conversations with our AI assistant and, where applicable, a human advisor.

Technical data. IP address, device and browser type, pages viewed, referring page, and approximate location derived from IP, collected by our servers and any analytics we use.

We do not intentionally collect special-category data (for example health or religious information). If you tell us about a medical condition, dietary requirement or accessibility need so that we can plan a trip safely, we treat that information as sensitive and use it only for that purpose.

HOW WE USE IT

How we use information

We use personal information to: respond to enquiries and prepare itineraries; confirm availability and make bookings with hotels, drivers, guides, transport providers, insurers and other suppliers; process payments and refunds; prepare visa invitation letters and supporting documents where you ask us to; provide customer service and emergency assistance; meet accounting, tax, travel-agency and other legal obligations; prevent fraud and misuse; and improve our website and services.

We send service messages (for example booking confirmations and changes). We send marketing messages only where you have asked us to or where the law permits, and you can opt out at any time.

LEGAL BASES

Why we are allowed to use it

Depending on the context, we rely on: your consent; performance of a contract with you or steps taken at your request before a contract; compliance with legal obligations (including travel-agency record-keeping and tax rules); and our legitimate interests in running and improving a lawful travel business, where those interests are not overridden by your rights. Where we rely on consent, you may withdraw it at any time; withdrawal does not affect processing already carried out.

SHARING

Who we share it with

We share only what is necessary with: hotels, guesthouses and resorts; drivers, vehicles and transport operators; guides and local service partners; airlines, rail and ticket providers; insurance providers; payment processors and banks; visa and documentation service providers where you ask us to assist; IT, cloud, email and communications providers; and professional advisers. We do not sell personal information.

We may disclose information where required by law, court order or a competent authority, or where necessary to protect someone’s safety or our legal rights.

TRANSFERS

Where information is stored

Our primary systems and service partners are located in mainland China. Some email, cloud or communications providers may process information outside mainland China. Where a cross-border transfer is necessary, we rely on your separate consent or another lawful mechanism, and we take appropriate steps to protect the information. By using the site or asking us to arrange services, you understand that suppliers in your destination may need relevant booking details to deliver the trip.

RETENTION

How long we keep it

Enquiry records are usually kept for up to 24 months. Booking, invoice and payment records are kept for the period required by PRC law, generally up to 5 years after the trip or the end of the relevant tax year. Chat transcripts are kept for up to 12 months unless they form part of a booking or a legal matter. When information is no longer needed, we delete it or anonymise it.

SECURITY

How we protect it

We use access controls, encrypted connections (HTTPS), restricted staff access, and contractual protections with service providers. No system is completely secure; if a breach affects your rights, we will notify you and the competent authority as required by law.

YOUR RIGHTS

Your rights

Subject to applicable law, you may ask us to: confirm whether we hold your information and give you a copy; correct inaccurate information; delete information we no longer have a lawful reason to keep; withdraw consent; restrict or object to certain processing; and provide information in a portable format. You may also complain to a data-protection authority.

To exercise a right, email guanfu@meiantour.cn. We may need to verify your identity. We respond within the period required by applicable law.

COOKIES

Cookies and analytics

The site uses essential cookies and similar technologies needed to operate and secure it. We use Google Analytics (measurement ID G-209JVP7EZ8) to understand which pages are useful. Google Analytics may set cookies and process usage data; see Google's Privacy Policy and Google Analytics Opt-out. You can accept or reject analytics cookies in the cookie banner, and change your choice at any time with the “Cookie settings” link. You can also block or delete cookies in your browser; some features may then not work. We do not use cookies to sell advertising profiles.

AI CHAT

AI assistant and human advisors

Our website chat may be answered first by an AI assistant (powered by our own knowledge base) and may be handed to a human advisor during service hours. Messages are processed to answer your question and improve the service. Please do not send passport scans, card numbers or other sensitive documents through chat; send them only through the secure channel we provide for your booking.

CHILDREN

Children

Our services are arranged by adults. We do not knowingly collect information from a child under 14 without the consent of a parent or guardian. If you believe a child has provided information without consent, contact us and we will delete it.

CHANGES

Changes to this policy

We may update this policy to reflect changes in the law or our services. The date at the top shows the latest version. Material changes will be announced on this page or, where appropriate, by email.

CONTACT

Contact us

Privacy questions and requests: guanfu@meiantour.cn · +86 181 0276 0252 (09:00–18:00 China time). Postal address: Broadcasting Business Hall Office Area, Compound No.81, Xianlie Middle Road, Yuexiu District, Guangzhou, Guangdong, China.

MEIAN · Live AdvisorUrgent? +86 181 0276 0252